Faculty Name: Dr Shashidhar S Mahantshetti

Department : Master of Business Administration (MBA)

  Associate Professor Marketing
  Dept of MBA
  GSSSIETW,
  Mysuru-570006

Educational Details :

• Ph.D in Management, Visvesvaraya Technological University (VTU), Belagavi,2020
• MBA in Marketing from Visvesvaraya Technological University (VTU), Belagavi,2003
• B.Sc., (CBZ) from Karnatak University, Dharwad- Karnataka 2001
• Qualified National Eligibility Test (NET) for Lectureship conducted by University Grants Commission in June 2012.
• Qualified State Level Eligibility Test (K-SET) for Lectureship conducted by Mysore University, Karnataka in October 2011

Personal Details :

• Date of Birth : 18/04/1979
• Languages :English, Kannada, Hindi, Marathi

Profession Experience :

Teaching Experience

• Currently Working as Associate Professor at Dept of MBA, GSSSIETW, Mysuru from April 2022 till date.
• Worked as Assistant Professor at School of Management Studies & Research (SMSR) of KLE Technological University (KLETU), Hubballi from September 2017 to March 2023
• Worked as Assistant Professor at Dept of MBA, AITM, Belgaum from October 2009 to September 2017.
• Worked as lecturer at ICFAI National College, Bijapur from June 2008 to September 2009.
• Worked as Coordinator for BBA at STC College, Banahatti (Bagalkot District) from June 2005 to June 2008

Industry Experience

• Worked as sales executive in Panacea Biotec, Bengaluru from October 2003 to May, 2005

Publications:

• Mahantshetti, S. S., & Beedimani, R. B. (2014). Factors Affecting Acceptance of E-tailing Among Customers: An Empirical Study of North Karnataka Perspective. Navasiddhant- Journal of Management, Entrepreneurship & Ethics, 2(January-June), 48–54.
• Mahantshetti, S., Chanabasappagol, & S. M.,; Shaikh, R. M. (2017). Perception with respect to compensation structure: A study of workmen in manufacturing industries in North Karnataka. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 7(2), 250. https://doi.org/10.21013/jmss.v7.n2.p15 
• Kudachimath, B. S., & Mahantshetti, S. S. (2017). Perspectives of decentralized powerloom industry in india- an empirical analysis. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 6(1), 13. https://doi.org/10.21013/jmss.v6.n1.p3
• Mahantshetti, S. S. & Beedimani, R. B. (2018). A Study on Attitude Towards Entrepreneurship. International Journal of Engineering Research & Technology, 3(19). 1-5. https://doi.org/DOI : 10.17577/IJERTCONV3IS19144
• Mahantshetti, S. S., & Kudachimath, B. S. (2019). Determinants of Job Stress: A Contextual Study of Decentralized Powerloom Workers in North Karnataka. International Journal of Engineering Sciences and Management - A Multidisciplinary Publication of VTU, 1(1), 68–71.
• Mahantshetti, S., & Kudachimath, B. (2019). Determinants of turnover intention: A context of decentralized power loom sector in North Karnataka. Journal of Advanced Research in Dynamical and Control Systems, 11(0009-SPECIAL ISSUE), 690–699. https://doi.org/10.5373/jardcs/v11/20192623 (Scopus Indexed)
• Navalgund, N., & Mahantshetti, S. S. (2020). Factors Influencing Purchase Intention towards E- vehicles among the potential Indian Consumers- A study of North Karnataka Region. Journal of the Social Sciences, 48(3), 1598–1618.
• Belur, J. M., Patil, S. V., Mahantshetti, S., & Patil, S. (2022). The boosters that Foster Creativity- competencies among MBA students: Identifying and modelling the relationships. Higher Education for the Future, 9(2), 216–233. https://doi.org/10.1177/23476311221108228 (Scopus Indexed Journal)
• Patil, A. S., Navalgund, N. R., ; Mahantshetti, S. (2022). Digital marketing adoption by start-ups and smes. SDMIMD Journal of Management, 13, 47. https://doi.org/10.18311/sdmimd/2022/29677
• Rajendraprasad K. Hanagandi, R. K., Mahantshetti, S. S., Debata, B. R., Nanda, S. S., & Hiremath, C. V. (2022). Impact of Eco-Friendly Production Practices on Consumer Decision Making: Evidence from Emerging Market. Empirical Economics Letters, 21(2).

Invited Guest Lectures:

• Invited as a Resource Person for a session on " on “Marketing Trends in the new Millenium” at Manorama College, Gadag on 17.5.2021
• Invited as Resource Person for Orientation Program for BBA Student of KLE College of Commerce, Nippani.
• Delivered a Key note speech in the 6th National level E-Conference on “Post Covid Strategies to Gear up Indian Economy”.

Workshops/FDP Attended :

• Attended a Two-Day workshop on “Organized Retailing & its implications on unorganized retailers” conducted by ICFAI at Chennai.
• Attended a One-Day workshop on “Changing Dynamics of Service Marketing in the New Millenium” conducted by ICFAI at Bangalore.
• Organized and attended a One-Day workshop on Research Paper writing at Angadi Institute of Technology and Management, Belgaum.
• Participated in a Two-Day ISTE Workshop on “Akash for Education” conducted by the Indian Institute of Technology, Bombay.
• Attended One-Day workshop on “Effective Teaching through Case Study Methodology” conducted by the Department of Business Administration, STC college Banahatti.
• Participated in One-Day “Author Workshop” jointly organized by Visvesvaraya Technological University and Springer Private limited.
• Participated in a Two-Day ISTE e-seminar on Steps 2 Research organized by Amal Jyothi College of engineering, Kanjirppally in association with ISTE Kerala section of CSI cochin chapter on 19-20 September, 2014.
• Attended a Seminar on Social Entrepreneurship Education and Corporate Social Responsibility (CSR) conducted by IMER, Belagavi
• Attended one-day Faculty Development Workshop on Services Marketing and Management on November 2017 conducted by KLS Gogte Institute of Technology, Belagavi.
• Attended a Faculty Development Program (FDP) on “Literature Review & Thesis Writing – A Scientific approach conducted by Chetan Business School, Hubli on 6th October 2018.
• Participated in a “Research Methodology Workshop” organized by School of Management Studies & Research (SMSR)- KLE Technological University in association with Tata Institute for Social Science (TISS), Mumbai on 20th and 21st December 2018
• Attended a Faculty Training Program “Mendeley- A Reference Tool Manager” organized by KLE Technological University on 27th May, 2022.
• Attended a Faculty Development Program (FDP) on “Reference Management in Research Using Software Tools” conducted by School of Management Studies & Research of KLE Technological University on 27th August, 2022.
• Participated in Faculty Development Program on “Case Writing” conducted by School of Management Studies & Research from August 24, 2022 to September 12, 2022.

Conferences attended:

• Presented a research paper at a National conference on "Implications of E-commerce on Distribution strategy” conducted by Global Business School, Belgaum- ISBN: 978-81-927463-1-9.
• Presented a research paper titled “A Study on Attitude towards Entrepreneurship – Among rural youth with special reference to Powerloom sector- A North Karnataka Perspective” in an International conference conducted by T John College in April, 2015, Bangalore. (Awarded Best Paper)
• Presented a paper titled “Impact of Job Stress on Turnover Intention Among Weavers in the Decentralized Powerloom Sector” in the 4th National Level Conference on  “Business Management, Informational Technology & Innovation” on 24th and 25th January 2019 conducted by Institute of Management, Research & Technology (IMRT), Nashik.
• Presented a paper titled “Factors Influencing Purchase Intention towards E-vehicles among the potential Indian Consumers- A study on Karnataka Region”, in the international conference “ Changing Paradigms of Management During and after a Global Crisis” conducted by Symbiosis International in August, 2020. (Best Paper Award)
• Participated in the 7th International Communication Management Conference (ICMC 2021) conducted by MICA in association with The University of Texas at Austin from Jan 7-9, 2021.
• Presented a paper titled “Trust and Social Presence as Mediators in the Acceptance of AI-Based Chatbots Among Millenials: Evidence from the Service Industry” in the International Conference on Sustainable Materials, Manufacturing & Industrial Engineering and Management, Siddaganga Institute of Technology, Tumkur (2nd July 2022).
• Presented a paper titled “Family Business in Futuristic Times: Marketing Focus in Family Run Restaurants in Post Covid Times” in the International Conference on Sustainable Materials, Manufacturing & Industrial Engineering and Management, Siddaganga Institute of Technology, Tumkur (2nd July 2022).
• Presented a paper titled “Aligning Industry 4.0 with sustainable performance: Mediating role of circular economy capabilities and supply chain Resilience” in the International conference organized by MIT-WPU School of Economics, MIT World Peace University, Pune, June 2022 (Awarded Best Paper)

Academic Activities:

• Organized One-Day workshop on Research Paper writing at Angadi Institute of Technology and Management, Belgaum (2013).
• Organized One-Day workshop “Parinati” Transformation from college to corporate life for graduate students at Angadi Institute of Technology and Management, Belgaum (2013).
• Resource Person for National Conference conducted by Institute of Management, Research & Technology (IMRT) Nashik, 2021
• Organized several inter collegiate management and marketing festivals
• Volunteered social and rural immersion programs to impart value based education and sensitize students to rural life and other social issues.
• Organized series of Foundation lectures in association with eminent personalities.
• Completed Innovation Ambassador Training (Both basic and Advanced Level) Initiated by Ministry of Education (MoE) Innovation Cell (GOI).

Subjects Taught for MBA Program:

Marketing Management, Services Marketing, Consumer Behaviour, Integrated Marketing Communications, Research Methodology, Social entrepreneurship, Talent & Competency Management, Sales Management, Entrepreneurship Development.

Contact Details :

Department of MBA
GSSS Institute Of Engineering & Technology For Women
E- mail : This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone : 0821-4242307